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Hi! I’m Ivy Cai — a UX designer with 4 years of experience shaping B2B and B2C products, with a strong focus on the advertising space. I combine creative thinking with data-driven strategy to craft experiences that delight users and drive business results.
Outside of work, you’ll find me exploring all kinds of visual storytelling — from graphic and web design to digital media and motion graphics.
2019 | Poster Design
Fit or not?
A graphic design study at Notre Dame University focused on FIT ANALYTICS for online store size selection. Created 4 posters featuring sculptures by renowned artists.
2019 | Digital Media
Meta flower.
Meta-Flower: digital media design using Arduino, Processing, and dynamic origami to reflect the Spectacle Society theory by Guy Debord and inspire modern society to contemplate digital interventions.
* Specification: Salute to TeamLab.
2021 | Data Analysis
Cleaned and analyzed S. Korea Covid case data based on 11 NuerIPS databases using Python (pandas) and make the COVID IN SOUTH KOREA website to display the final data visualizations.
2021 | Game Design
Kidescape.
Kidescape is an educational puzzle game designed for children and parents to engage in together. It aims to encourage safe behaviors and foster positive attitudes towards topics related to sexuality.
Photograph
Cherish moments.
In my free time, I enjoy traveling, visiting museums, attending concerts, watching musicals, listening to Kpop, and playing badminton...
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